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關于朋友圈廣告

朋友圈廣告是基于微信公眾號平臺賬號體系,以類似朋友的原創內容形式進行展現,在基于微信用戶畫像進行定向的同時,依托好友關系鏈,通過互動形成更優質的傳播。

為什么選擇朋友圈廣告

覆蓋20-40歲中高端優質用戶

微信用戶集中在20-40歲觸達具有較高消費水平的中高端人群

智能化曝光,高效搶占廣告高峰值

自然拉取曝光,搶占每天12點、18點前后廣告拉取曝光高峰多條廣告同時在線時,系統將根據廣告質量分值智能分配曝光

多維度定向投放,精準觸達目標用戶

實現人群、地域、運營商、用戶興趣標簽的定向投放使廣告精準觸達目標用戶

大數據支撐,精準分析投放效果

抓取曝光、點擊、互動、分享、關注等大數據,精準分析投放效果

豐富多樣化展現形式

廣告主頭像+名稱

用戶可點擊頭像、名稱關注品牌公眾號

推廣標簽

易辨識標簽,引起用戶注意

廣告文案

支持配置不超過40字的廣告創意文案

詳情頁

點擊文案支持按推廣目標進行設置可跳轉模板詳情頁、公眾號文章、自定義H5頁面

推廣圖片

支持配置圖片;點擊可查看大圖

社交互動

可點贊,可評論,僅用戶好友可見

視頻廣告

支持視頻跳轉、銷售線索收集,提升品牌曝光機播放率

成功案例

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